For more than 70 years, our Cowboy Cut® jeans have been a tried-and-true wardrobe staple for cowboys across the country. Today, official ProRodeo competition jean. We knew a good thing when we saw it, which is why the Wrangler® Cowboy Cut® jeans haven't changed much since they were first designed by 'Rodeo Ben' Lichenstein in 1947. These comfortable, durable jeans come fully equipped with all the authentic details you'd expect from a hallmark of cowboy culture, including a classic neolite patch, five-pocket styling, and our signature 'W' stitching. When it comes to keeping your wardrobe in check and ready for anything, you can never have too many pairs of the men's Cowboy Cut® Wrangler® jeans.